I founded HINTE at 18, after discovering how one fragrance could bring back the memory of someone I had lost.

What began with my grandmother's perfume grew into a fascination with scent, emotion and intention and eventually into six fragrances developed here in the Netherlands.

HINTE has been built step by step. The first collection started small, with every order packed by hand and much of the process happening close to home. As the brand grew, so did the possibility to invest back into it.

That growth has made the next chapter possible: a completely renewed collection, with refined fragrances, new bottles and packaging, and a new visual identity created together with Dutch creatives. Every detail has been reconsidered while staying true to the idea HINTE started with.

Today, the fragrances are developed and produced with specialist partners in the Netherlands, and fulfilment is moving into professional hands. I remain closely involved in every step, from fragrance development and testing to packaging, imagery and the final product.

HINTE is growing, but the intention behind it remains deeply personal.